PUR ELEMENT SHIMMER POWDER

This elegant shimmer powder is the heart and soul of the Pur Element product line. Let's take a look at the features which make this simple powder so special and our number one seller.

NATURAL AND PURE

First comes the quality which inspired our company name - purity. Today's savvy consumers demand not only the safety of natural products, but also the smart look that only a high-quality, natural product can bestow. These two criteria perfectly describe Pur Element Shimmer Powder - safe and natural. Pur Element Shimmer Powders are made from 100% pure mica. Mica is found in nature as silica sand, which is found abundantly in nature. Next to oxygen, it is the chief elementary constituent uf the earth's crust. It is split into microscopically-thin transparent sheets and then variously oxidized to provide the broad line of colors we make available.

Mica is 100% hypo-allergenic. It will not irritate even the most sensitive skin.

Women love color, but they want their makeup to look natural. This is exactly what Pur Element delivers - a product which, by itself, looks understated and yet makes the skin glow with a natural vibrancy characteristic of youthful, healthy and moist skin. Get out the Windex and turn up the lights - your customers will see all the proof they need in your kiosk mirrors.

Purity also explains the ultra-smooth texture and easy mixability of Pur Element Shimmer Powders. Forget about creasing and clumping. Even the sheerest of applications goes on smooth, creamy and consistent.

Most other cosmetics are "stretched" with a variety of fillers to bulk-up the quantity of the product and the margin of profit. The customer wants purity, quality and color - just like when you go to buy a ham, you want ham. A large ham is not cheap, but sometimes it gets even more expensive, even maddingly so. That's those times when you get it home, open it up and pour off a half-pound of water and realize that you've just paid $6.95 a pound for that water! Most cosmetics manufacturers pull this very same trick. By using talcs, oils, unknown chemicals - even cornstarch - to stretch and fluff, to fill that container, they are able to seriously stretch their own margins of profit.

And that's not the only bad news. Not only do these products cause caking and creasing, but sometimes they can even cause skin irritation, rashes, and allergic reactions. Too often the unknowing customer is left not with the beautifying color they were after, but with a very expensive addition for their trash can. Just ask any woman - you'll not find one who hasn't at some time found out (too late) that some expensive cosmetic item they had purchased turned out to be wholly unacceptable.

CONCENTRATED

The next great feature derives from purity, but is listed here separately because of its great importance. Pur Element Shimmer Powders are concentrated colors. To fully appreciate what this means for your customer, let's take a look at laundry detergents.

Perhaps you will remember when Tide came in a very large box or you may have noticed when last shopping for detergent that two boxes of detergent, both the same size sold for wildly different prices. The name brand was $11.95 and right next to it you could select an equal amount of Brand X, but for only $4.95. What gives? Your natural common sense kicks in to warn you that something isn't quite right here. You check the Net Weights on the labels - both boxes weigh the same. You look for a Contents label - none to be found. Detergent makers are not required to disclose their secrets. But you are no dummy, you've already got it figured out. Obviously some specific part of the laundry detergent ingredients is the most costly portion which provides the effective dirt-busting power (they are called "surfactants"), and the rest of the ingredients is some mix of inert (which means "do nothing") ingredients. Bingo! You are right on the money. Your mom figured this out a long time ago thru trial and error. That's why she never wasted her money on Brand X.

Even Tide once "puffed-up" their boxes with useless, inert ingredients. That's why (after they figured out that today's consumer is a much sharper, more educated buyer) they finally eliminated the fluffy fillers, downsized the box and now offer "Concentrated Tide" which requires a smaller scoop for the same size load.

By and large, the cosmetics industry still operates on the "what they don't know won't hurt them" philosophy. Why? Because HUGE profit margins can be had by selling fillers. Inert ingredients (fillers) are not truly "do nothing." They are actually quite potent at robbing the blind, no-nothing or non-thinking makeup buyer of her hard-earned dollars.

An appropriate substitute word for concentrated is value. When you get right down to it, what is makeup? It is color used to beautify. Because Pur Element Shimmer Powders are nothing BUT pure 100% color, it is immediately obvious that a simple Five Stack represents a tremendous investment which will go a very long way. Pure mica sells for many hundreds of dollars per pound, fillers go for pennies a pound. As you customer stands before you, one stack in each hand, go ahead and say it, "What you have in your hands is like pure gold." You might go on to point out that by time they have used-up all of these Shimmer Powders, they would have had to buy hundreds of dollars worth of "pre-mixed" makeups which all that our competition offers.

We sell the concept of truly pure color. Once the customer understands the advantages and desires not just the product but the idea of buying smart, when they learn that this special product is the base for all their makeup needs, you will have a customer for life. A well done demonstration of the various uses increases the customers desire for more stacks (for a greater variety of color options) and also for an ample supply of the various base agents and mixing/applicating brushes as well. You can be proud (and wise) to congratulate your customer for selecting Pur Element Shimmer Powders - not just because they are smart looking, but because they are a very smart buy. We all like to report having gotten a really good deal when we shop, especially when making a significant (costly) purchase - our customers will be justified in making this claim. When a great savings has been made on an everyday item - so much the better.